Uploading other people’s content without receiving written authorization from its original copyright holder is illegal, and any revenue generated would go directly back to them. If this occurs, a copyright strike could be issued against your account, and any revenue generated through viewing your video would go directly back into their hands.
Kasing Lung introduced his Labubu character first seen in his ‘The Monsters’ story series back in 2015. Since Blackpink member Lisa posted about this furry monster with pointed ears and sharp teeth online, Labubu has become immensely popular.
1. Make your own videos
YouTube, as one of the world’s premier video platforms, can provide an easy way for individuals to earn income at home through creating original content and building an audience. By placing ads before or during your videos and earning revenue through sponsorship deals with brands who wish to feature their products in your videos – this monetization model can bring in extra dollars!
Labubu has quickly become one of the hottest trends. Everyone from celebrities to regular people seems to be crazy for it! First created in 2015 by Kasing Lung as part of his Monster Kingdom series inspired by Nordic mythology, the furry creature first appeared in story books but has since transitioned into collectable toys sold in blind boxes.
Though cutesy in appearance, this mischievous creature does not lack its darker side; featuring sharp fangs and pointy ears. As such, its popularity with children as well as adults who appreciate its story has only grown with time.
The Labubu phenomenon started sweeping through Thailand after Blackpink member Lisa shared her personal collection online. It caused a buying frenzy that eventually forced authorities to issue warnings against scammers. Since then, fawn-like creatures known as Labubus have become a fixture in various videos uploaded onto YouTube and TikTok platforms; featuring hauls, unboxings and even songs!
Rachel Yohannan, an editor for lifestyle magazine Time Out in Singapore and avid collector of Pop Mart figurines since 2021 has noticed many old figurines being offered up in ‘quitting sales’ on Facebook and Telegram groups. Yohannan believes the trend will eventually fade.
Labubu Tec’s latest addition is the limited edition Labubu Tec doll, available in seven shades such as Lychee Berry, Green Grape, Soymilk, Sesame Beans, Sea Salt Coconuts Toffee & Chestnut Cocoas. This variant is more rare than its siblings and sells for 2,000 Baht each doll – famous Thai actress and model Araya Alberta Hargate often uses these special figurines as bag charms on her luxury bags!
2. Monetize your videos
Monetizing video content creation is an integral component of its success, with 51.9% of marketing professionals naming video as having the highest Return On Investment (ROI). But video monetization may seem intimidating for new creators; but with proper strategy and actionable steps in place it shouldn’t be.
Goal setting for video monetization should start by setting goals. Your goals may range from as basic as “I want to make money with my videos” or more specific, such as “I want to reach 100,000 subscribers on YouTube”. Once your goals have been established, it’s essential that they be clearly articulated – writing down makes your goals more tangible and can keep you on the right path toward achieving them more quickly. Goal-setting theory has proven this practice more successful than vague goals left unsaid.
There are various methods for you to monetize your videos, including advertising revenue, product placement and subscriptions. Ad revenue is earned by placing advertisements before or during a video and is directly proportional to views and engagement rates; product placement involves working with brands on sponsored videos featuring their products as a great way to monetize video content while adding an element of creativity into it.
Subscriber-based monetization is becoming an increasingly popular method among video creators online. By charging a monthly or annual fee to watch your videos, this recurring income model provides a great way to monetize educational or historical video content without incurring costly pay-per-view services fees. All-in-one platforms like Uscreen can help video creators easily set up subscription video businesses that are both manageable and highly profitable.
3. Monetize other people’s videos
As an established YouTuber, you can make money monetizing other people’s videos by inserting ads before or during their videos or sponsoring them – YouTube will share in their revenue with you. Furthermore, subscribers to your channel could provide another stream of income.
If the content you’re uploading is copyrighted, it is imperative that you first seek approval from its creator before uploading. Otherwise, you could risk receiving a copyright strike against your channel and any potential earnings. YouTube will notify you as soon as any copyrighted material appears in your video so be wary.
Labubu, a cute monster doll from Pop Mart’s collection and widely supported by celebrities and influencers alike, has quickly become one of the latest trending items. You may have seen images or seen someone carrying around one as keychain.
Labubu first came into being when illustrator Kasing Lung created it in 2015 for his story series, The Monsters. Drawing heavily from Nordic mythology, its characters include Zimomo, Tycoco, Spooky and Pato – with Labubu as their leader. She quickly gained prominence after BLACKPINK member Lisa posted a picture adorning her bag with Labubu toys from Fall in Wild and Singapore-exclusive Hide and Seek collections.
Since its debut, the collectible has experienced unprecedented sales growth, with collectors flocking to stores to buy every variation available. Even celebrities are getting in on the trend; actress and model Araya Alberta Hargate posted multiple Instagram photos featuring her Labubu collection; including toys from Exciting Macaron and Have A Seat series amongst other pieces.
But what is it about this furry little monster that has everyone going crazy for it? We consulted several Pop Mart collectors to gain more insight into its history and popularity. Rachel Yohannan of Time Out Singapore has been collecting Labubu figures since 2021; her showcase shelf boasts this growing collection. However, Rachel does not share in the current Labubu enthusiasm, preferring characters with “cuter vibes”.
4. Sponsor your videos
YouTube sponsorships can be an excellent way to make extra cash, particularly if you have a sizable subscriber base. As your views increase, so will your sponsorship rates. Sponsors look for YouTubers with positive audiences that abide by YouTube community guidelines – high-quality videos with clearly-defined niches will help increase chances of securing sponsors.
Make the most of your YouTube sponsorships by creating a channel trailer to introduce new viewers and introduce the content you produce. This will build strong brand recognition while increasing the chances of sponsorships in the future.
Create playlists to showcase your best content and promote new videos to subscribers. YouTube’s search algorithm rewards channels with consistent, high-quality videos by recommending them to viewers; moreover, search engines give greater prominence to videos optimized with keywords in title and description for search.
As well as creating videos of your own, YouTube channels can also get sponsored by brands to promote their products and services. If you create videos about beauty or lifestyle topics on YouTube, such as skincare and haircare brands; food & beverage brands could sponsor you so that you review or recommend their products to their viewers.
Labubu, an impish elf character from Pop Mart’s The Monsters series created by Kasing Lung in 2015 as part of his Nordic fairytale-inspired family of creatures including Zimomo and Tycoco, is currently a viral trend on YouTube. These collectable toys first made their debut as children’s books before transitioning into collectable toys.
Recently, this toy has experienced an explosion in popularity after Blackpink member Lisa accessorised her bags with them and politicians such as Dr Lam Pin Min of People’s Action Party posted TikTok clips featuring them. Even Thailand experienced buying frenzy as people attempted to purchase limited-edition Labubu dolls at Pop Mart events – prompting police officers to control crowds there!
TikTok and similar short-form video platforms have made it much easier for creators to secure sponsors for their videos, according to CMO Council reports. Now nearly half of marketers intend on spending their influencer marketing budget on YouTube this year!
