Using machine learning to predict trends and act on them is one way to use artificial intelligence in e-commerce. AI can also automate tasks that humans are not good at, such as report reading and data analysis. This technology allows humans to take full advantage of AI principles and save time. This increased use of machines does not make humans lazy; on the contrary, it gives them more time to make decisions.

Chatbots

As e-commerce websites get increasingly competitive, it is essential to stay on top of technological developments. With the help of chatbots, online retailers can improve the quality of customer service and conversion rates. Chatbots can even help boost search engine rankings. According to Michael Quoc, the CEO of Dealspotr and the founder of Dealspotr, a chatbot can be an effective way to drive sales.

One study found that 20% of online shoppers would return to a store if they received a response within two weeks. In just four months, this company experienced seven-fold sales growth and cut its customer service costs by 29%. Moreover, chatbots could even direct customers for specific purposes. With the help of these technologies, e-commerce companies can improve their conversion rates by as much as 54%.

Dynamic pricing

With the increasing popularity of AI, retailers can create dynamic pricing strategies that tailor products to a variety of variables such as last-sale price, conversion rate, and stock level. For example, if a certain type of seabass is in short supply, it may be priced higher on Wednesday than on Saturday, but if there is more stock on hand, the price can be decreased. This helps to drive sales and maximize turnover.

Using dynamic pricing strategies can increase profits and increase sales. With AI, businesses can display more precise prices for products that guarantee a purchase. The benefits of AI for dynamic pricing strategies are long-term and continue to improve as time goes by. The following are some benefits of using AI in e-commerce:

Retargeting

The rise of voice assistants such as Siri and Amazon Alexa is a prime example of how artificial intelligence can benefit businesses. These virtual assistants monitor their users’ buying habits and surface smart advertising, content, and product recommendations. Amir Konigsberg, CEO of Twiggle, says that AI can improve ecommerce search results by thinking like humans. This could lead to more conversions for eCommerce businesses, since their customers are likely to purchase items based on recommendations that are relevant to their needs.

Moreover, artificial intelligence is already helping companies improve operations and provide flawless customer experiences. For example, Amazon is testing self-driving delivery robot Scout in Southern California. These technologies are revolutionising e-commerce aggregator platforms and driving unprecedented growth. But what about the future of humans? Is AI going to replace human workers? Or will it be a necessary evil? It’s difficult to say.

Voice assistance

Using voice assistance to make purchases online is fast becoming the norm in the e-commerce industry. While many e-commerce businesses thrive on the convenience of online shopping, others find success selling personalized experiences. In order to simplify this process, e-commerce businesses are turning to voice assistance. This technology will help online businesses reach their customers faster and better than ever. Using a voice assistant to make purchases will improve the customer experience and increase conversions.

Voice assistants can be useful for both online and offline purchases. For example, Walmart has partnered with Google to allow customers to purchase products through their voice assistant. Users can link their Google Express accounts with Walmart and repurchase products they previously bought. Walmart isn’t the only big retailer jumping on the voice commerce bandwagon. Amazon has also enhanced its voice assistant Alexa to include voice commerce features.